"ENUYGUN/Özkan: We Anticipate Surpassing the 60 Million Visitor Target in Turkey"

Foreks - ENUYGUN announced travel data for 2024. Turkey's leading travel site Enuygun.com shared the travel data for 2024. According to ENUYGUN data, the most purchased domestic flight routes this year were Istanbul-Izmir, Antalya-Istanbul, and Adana-Istanbul, in that order. ENUYGUN users flew to 983 different cities in 175 countries throughout the year. In terms of hotel reservations, the most preferred cities were Istanbul, Antalya, and Ankara, while in bus tickets, after Ankara, Istanbul, and Izmir, the top cities included Antalya, Bursa, Adana, Kayseri, Gaziantep, and Mersin. Istanbul-Izmir and Amsterdam-Istanbul stand out in flight tickets. According to ENUYGUN's flight ticket data, the most purchased domestic flight route was Istanbul-Izmir, followed by Antalya-Istanbul and Adana-Istanbul. The cities with the highest number of international flight tickets purchased were Baku and Dubai, respectively. The data indicates that 60% of air travelers were male, and 35% of the demographic consisted of the 25-35 age group. The rate of one-way flight ticket purchases was 73%. The cheapest domestic flight ticket in 2024 was priced at 537 TL for a one-way route from Konya to Istanbul. Meanwhile, the most expensive international flight ticket was purchased for 380,000 TL from Istanbul to Taizhou, China. According to the data, 78% of those who purchased flight tickets throughout the year preferred to travel alone. In 2024, ENUYGUN sold tickets for enough passengers to fill 71,416 planes throughout the year. Most bus tickets purchased were to Ankara. In 2024, the bus record was set in Ankara, followed by Istanbul, Izmir, Antalya, and Bursa. The most preferred bus routes of the year were Izmir-Istanbul, Ankara-Izmir, and Ankara-Istanbul. According to the data, the cheapest bus ticket was sold for 1 TL for the Adana-Sanliurfa route, while the most expensive ticket was 5,950 TL for the Istanbul-Berlin route. Istanbul, Antalya, and Ankara hotels lead the way. According to ENUYGUN's hotel data, Istanbul, Antalya, and Ankara were the cities with the most reservations this year. The most booked international destinations were Northern Cyprus, Dubai, and Baku. The most expensive hotel booking was made for 507,918 TL, while the cheapest booking was for 91 TL. In 2024, double occupancy stays accounted for 63%, single occupancy for 24%, and family stays for 13%. The most rented vehicle location was Izmir Adnan Menderes Airport. According to ENUYGUN's car rental data, the most rented locations were Izmir Adnan Menderes Airport, Istanbul Sabiha Gökçen Airport, and Istanbul Airport, in that order. They were followed by airports in Ankara, Antalya, Trabzon, Milas, Bodrum, Dalaman, as well as Beylikdüzü and Yenibosna. The data shows that 38% of car rentals were for 1-2 days. We expect to surpass the target of 60 million visitors in Turkey. Evaluating the year 2024 from a travel perspective, ENUYGUN's Trade Director Orkun Özkan stated, "According to data released by the United Nations, the number of international tourists in 2024 has approached the pre-pandemic period closely, increasing by 96% and reaching a significant level. This year has been a time when we have come very close to pre-pandemic levels. In addition to this threshold that has been crossed for Turkey, we also expect to exceed the targeted 60 million visitors. According to TÜİK data, the domestic air passenger numbers reached their highest level in 2018. However, due to the pandemic, there was a decline in the following years, and only in 2023 did we reach 80% of that high level. We expect 2024 to also conclude at similar levels. Due to this decrease in seat availability, especially during holidays and festive periods, it has been quite difficult to find seats on many routes. Conversely, a different scenario occurred in international flights. In 2024, many foreign airlines began flights to Turkey, while domestic airlines increased their international flights as well. We expect our local airlines to grow in international markets by 15-20% compared to 2023. Another important issue in international flights has been the visa difficulties encountered. In 2024, the demand for places where our users faced visa issues decreased by 13%. Routes offering ease with visas on arrival, such as the Middle East, Central Asia, and the Balkans, were more prominent in 2024."