Hepsiburada Unveils Turkey's Shopping Trends for 2024
Foreks - Hepsiburada has shared the shopping trends that will mark 2024 by analyzing millions of orders from all over Turkey. This year, particularly technology, small home appliances, and fashion categories have attracted the most consumer interest. Sales of smartphones, laptops, and gaming consoles have stood out, while air fryers and coffee machines saw significant demand in kitchens, and robot vacuums were in high demand for cleaning. In 2024, the most searched items on Hepsiburada were the "iPhone 13" and "Stanley Thermos."
Hepsiburada revealed important data that showcases the consumption and shopping habits and preferences in Turkey, drawing from millions of orders on its platform in 2024. Analyzing millions of products across various categories from smart technologies to clothing, and kitchen needs to personal care yielded intriguing results.
Small Home Appliances That Simplify Life Are a Must-Have in 2024 Small home appliances, which facilitate home life, emerged as one of the most preferred categories this year. In cleaning, the answer to the frequently asked question "stick vacuum or robot vacuum?" leaned towards robot vacuums based on sales performances. Coffee machines and fryers provided practical solutions in kitchens, while steam irons and air purifiers stood out as significant products that enhance home comfort.
Technology Products at the Top In 2024, technology continued to be an essential part of daily life. Smartphones, gaming consoles, and laptops were among the most sought-after products of the year. Smartwatches and Bluetooth headphones remained popular choices among users.
Comfort Takes Center Stage in Fashion This year, comfort was prioritized in Turkey's fashion preferences. Sneakers, watches, and sunglasses stood out in accessory selections, while basic apparel items such as t-shirts, sweaters, and pants saw high demand. In personal care, serums, sunscreens, and hair care products drew attention. Electric toothbrushes and IPL devices became significant parts of users' care routines.
Turkey’s E-Commerce Map is Expanding Outside of Istanbul, Ankara, and Izmir, which are the centers of e-commerce, Bursa, Kocaeli, and Antalya emerged as the provinces with the most shoppers. In Hepsiburada’s marketplace model, apart from Istanbul, Ankara, and Izmir, the provinces with the highest revenue were Çorum, Bursa, and Kayseri.
Shopping Peaks in the Evening Hours Consumers concentrated their shopping on specific days and times. November was the most active month of the year, with the highest daily traffic, order count, and revenue figures reached on November 11. The time slot with the most orders recorded was between 19:00 and 20:00. Notably, shopping intensity was observed particularly on Mondays and Tuesdays.
Most Searched Products and Brands Among the keywords most searched by users on Hepsiburada in 2024, technology and daily use products stand out. The top five most searched keywords include the iPhone 13, leading the list. The second spot is occupied by the popular Stanley thermos in the outdoor world, while the third is taken by the innovative iPhone 15. The fourth place is held by LEGO, a brand frequently searched for its fun and creative products. rounding out the list is the Apple (NASDAQ:AAPL) Watch in the fifth position.