The Real Value of Vodafone's Investments Surpasses 234.4 Billion TL
Forex - Vodafone (LON:VOD) has surpassed a real investment value of 234.4 billion TL to date. In 2024, Vodafone made approximately double the investment in its mobile network compared to the previous year, with investments for the new generation retail transformation of its stores exceeding 410 million TL. Continuing its social investments, Vodafone's projects carried out under the umbrella of its foundation have resulted in a social contribution of 1.5 billion TL. In 2024, Vodafone signed two significant partnerships, each valued at 100 million dollars in the fields of data centers and solar energy, and is preparing to open a new data center in İzmir with Edgnex Data Centres by DAMAC. Additionally, Vodafone has collaborated with YEO Technology to establish solar power plants, which will meet 35% of the current annual energy needs through these installed plants.
To share its 2024 performance and 2025 targets, a meeting was attended by Vodafone Turkey CEO Engin Aksoy and Vodafone Turkey Executive Committee Vice Presidents. Engin Aksoy stated: "2024 has been a year where we continued to take significant steps towards our goal of being the fastest growing next-generation connectivity and digital services company in Turkey. At the same time, we have continued to focus on our role in social transformation as a purpose-driven company. We have an important role in Turkey’s investment climate. Our real investment value to date has exceeded 234.4 billion TL. Last year, by investing approximately double compared to the previous year in our mobile network, we enabled a record number of base stations and capacity increase. We have made an investment of over 410 million TL for the new generation retail transformation of our stores. During the 2007-2023 period, the social contribution generated by our foundation projects, which have a real value of 270 million TL, reached 1.5 billion TL. Under our volleyball sponsorship, we made a total infrastructure investment of 9 million TL for the 5.5G supported Şahin Gözü technology to be used in all leagues and playoffs this season. We have also signed two significant partnerships in the fields of data centers and solar energy, each valued at 100 million dollars. One of the most important investment areas for us in the last year has been preparations for 5G. We expect the 5G timeline to be officially implemented and the necessary steps to be taken as soon as possible. The technology we will launch as Vodafone will actually be 5.5G technology. As a further step beyond 5G, 5.5G is not only a faster connection but also the cornerstone of a smarter, more reliable, and more inclusive digital ecosystem. Therefore, it will be a significant milestone in Turkey’s digitalization journey."
In the first nine months, investments reached 10 billion TL. Vodafone Turkey made an investment of 10 billion TL from January to September 2024. The company’s service revenues for the period from April to September 2024 were 42.1 billion TL, while its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) was 15 billion TL. The mobile subscriber base reached 25.4 million, and the fixed broadband subscriber base reached 1.4 million. The monthly active customer count using digital channels like Vodafone Yanımda and Online Self Service was recorded at 17.6 million, with a total monthly engagement of these customers reaching 304 million. Vodafone customers' mobile data usage rose to 2,520 petabytes. The total number of users benefiting from Vodafone's mobile finance solution, Vodafone Pay, reached 8.3 million, while the unique monthly user count for its personal digital assistant, TOBi, reached 8.5 million.
Over 500 improvement actions have been implemented across the company. Vodafone has embarked on a customer-focused cultural transformation nearly four years ago to provide thoughtfully designed and memorable experiences that meet customers' needs and expectations. Throughout this process, Vodafone has executed over 500 various improvement actions across the company, leading to a 32-point increase in customer satisfaction survey results from 2022 to date. Launching a new era in customer satisfaction with the motto “Be Known with Vodafone,” the company promises to provide a good experience for its customers and to compensate if they are unable to do so in any scenario.
The customer satisfaction score has risen to 4.55 out of 5. Vodafone continued to serve with 4,500 customer representatives, 80% of whom are women, and the personal digital assistant TOBi in 2024. Striving to find solutions to customer demands on the first call and calling back registered customers within 24 hours to resolve their issues, Vodafone raised its customer service satisfaction score to 4.55 out of 5. TOBi, which reached 30 million conversations with 8.5 million monthly Vodafone users, achieved a 54-point increase in Vodafone users' self-service satisfaction score after its transformation aimed at providing faster and more customer-focused service.
The corporate customer count stands at 1.7 million. Under Vodafone Business, which operates in cloud services, the Internet of Things (IoT), cybersecurity, corporate infrastructure, sustainability, and business continuity, Vodafone provides services to 1.7 million corporate customers in Turkey. Among these customers, there are over 70,000 medium and large businesses, and more than 1.6 million small-sized merchants. In the second quarter of the current fiscal year, Vodafone Business Turkey doubled its revenues, achieving a growth rate of 109.9%.
Vodafone Happy has reached 25 million users. Operating globally with a One Technology Team approach, Vodafone brings its global experience to Turkey and exports its successful applications in Turkey abroad. Starting to offer its loyalty platform developed in Turkey under the “Vodafone Happy” brand to international markets, Vodafone has reached over 25 million digital users with this platform. The Vodafone Yanımda application, visited 300 million times a month, allows customers to effortlessly access the products and services they need through smart algorithms and personalization technologies.
The goal is to increase the proportion of female employees to 50% by 2027. Valuing diversity and inclusion, Vodafone aims to increase the proportion of female employees from 43% to 50% by 2027. Investing in youth, Vodafone has brought over 800 young talents into its fold through the Discover Young Talent Program over the past 17 years. Offering opportunities for its employees to benefit from global career prospects, the company has transferred approximately 200 employees from various functions to other Vodafone countries to date. Through the inclusive culture it has created within the company, Vodafone provides low employee turnover rates and high employee engagement.
Promoting a culture of data protection. Vodafone develops comprehensive policies to ensure information security and protect data privacy, offering innovative solutions and conducting awareness activities. Aiming to establish a strong data protection culture throughout the company, Vodafone regularly runs training programs for its employees and provides guidance for the flawless implementation of data protection standards in all processes. With the aim of providing its customers with a safer digital experience, Vodafone meticulously evaluates all its business processes and subjects them to comprehensive risk analyses.
The Vodafone Foundation has touched the lives of 4.4 million people. Through the Vodafone Foundation it established in 2007, Vodafone has touched the lives of 4.4 million people with its projects. From 2007 to 2023, the social contribution generated by these projects, which have a real value of 270 million TL, reached 1.5 billion TL. The Vodafone Foundation, in collaboration with the Habitat Association, has taught coding to over 400,000 children through its “Coders of Tomorrow” project over eight years. With its new project “Artificial Intelligence Stars,” the foundation aims to provide artificial intelligence training to 35,000 students within one year. Through the “Digital My Business” project conducted in partnership with the Ministry of National Education’s Directorate General for Lifelong Learning, nearly 35,000 women in 21 provinces have received training in Digital Marketing and Digital Literacy to date. Additionally, the Red Light app developed to combat violence against women has been downloaded 379,000 times and reached an average of 1,000 active users per month.