Oba Pasta Launches New Product Packaging for Consumer Appreciation

Oba Makarna, which produces the finest and most delicious pasta in Turkey from the fertile wheat of Anatolia, has introduced its new product packaging to consumers. Oba Makarna products have taken their new form on shelves in over 100 countries, both in domestic markets and within the export network.

With a Neuro Marketing focused approach, Oba Makarna has chosen packaging that is matte and shelf-stable, adapting to changing consumer perceptions and interests. The packaging design has been modernized while preserving the existing colors and logo. The design emphasizes the power of red, making product names more visible with italic handwriting. Additionally, to strongly reflect the visibility of the product inside, the window on the front of the packaging has been enlarged. Central to the Neuro Marketing-based design is the placement of the brand and product name, enhancing brand visibility and making the product content more appealing to the target audience.

Taking steps to reduce its carbon footprint, Oba Makarna develops healthy and delicious products for individuals and eco-friendly products for the environment, using 100% recyclable materials in its packaging. Additionally, Oba Makarna selects suppliers for packaging production based on sustainability principles and continues its efforts for continuous improvement in alignment with its sustainability goals.