Pınar Meat's GM Demir: We Aim to Reach 52,000 Tons of Turkey Meat Production by Year-End

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Pınar Meat's GM Demir: We Aim to Reach 52,000 Tons of Turkey Meat Production by Year-End

Foreks - The turkey, an essential dish for New Year's dinners, is shaped by Pınar's sustainable quality and health philosophy. Pınar Et raises turkeys in high-security and modern technology facilities over a total closed area of 190,000 square meters across 80 farms in Turkey.

Hüseyin Demir, General Manager of Pınar Et, stated that the demand for turkey meat, which is noted for its low cholesterol and high protein content, has increased as awareness of healthy eating grows. "We prepare the turkeys specifically for New Year's with Pınar Et's sustainable quality and health understanding. In these farms, certified with Good Agricultural Practices, we ensured 100% traceability from feed to slaughter, producing 40,803 tons of turkey meat in the first nine months of 2024. We aim for this amount to reach 52,000 tons by the end of the year, resulting in a 16.7% increase by the end of 2024," he said.

Pınar Et Continues to Grow in the Turkey Sector and Enhance Export Success

Hüseyin Demir emphasized that Pınar Et's turkey deli products have garnered significant interest both domestically and internationally. "Pınar Et's turkey products are most demanded in Iraq, Azerbaijan, the United Arab Emirates, Qatar, Kuwait, and Bahrain. Turkey's per capita turkey meat consumption is still at 540 grams. Compared to European Union countries, there is potential for this amount to increase to around 6-7 kg. We continue to grow in this area and enhance our export success," he remarked.

Market Leader in Turkey for Turkey Products

Pınar Et, which holds a 70% market share in Turkey's processed meat products retail market, continues to be the preference for consumers seeking healthy protein. Pınar Et aims to increase New Year's turkey production by 20% by the end of 2024, connecting its products with consumers through chain supermarkets and Pınar’s online sales platform, PinarOnline.

Taste and Convenience for Your Tables

Pınar Et's New Year's turkey offers a practical solution in its special packaging of 5-6 kilograms. Special recipes prepared by Pınar chefs add unique flavor to New Year's tables. Consumers are reminded to pay attention to packaging integrity, production, and expiration dates when purchasing products. It is recommended that turkey meat be cooked without washing and stored at 0-4°C. It is mentioned that marinated and rested turkey meat provides a softer and more flavorful result.