Retail Sector Representatives Gathered at Logo Software Event
Foreks - Logo Software, in collaboration with the Association of Merged Brands, held the second "Future of Retail" event this year, bringing together industry representatives. The event highlighted the advantages of cloud-based Logo Diva RETAIL solutions and facilitated discussions on the industry’s roadmap, consumer expectations, and trends.
Arslan Arslan, General Manager of Logo Retail Solutions, expressed that consumers today seek a faster and uninterrupted shopping experience, stating, “As Logo Software, we are developing solutions to meet the changing expectations of the retail sector and our customers in line with technological advancements. Businesses in the retail sector are able to respond systematically to customer needs with our solutions. All businesses that sell quickly save time and energy by managing platforms that allow them to harmoniously use alternative channels, thereby increasing customer satisfaction. With our pioneering solutions in the retail sector, we elevate businesses' operational speed and efficiency to the highest levels. By integrating technologies such as cloud computing and artificial intelligence into our innovative approaches, we will continue to lead the sector and create a difference.”
Sinan Öncel, Chairman of the Board of the Association of Merged Brands, emphasized the importance of technology and agility, stating, “In the era we are in, time is crucial for decision-makers. Retail business managers want to access meaningful data from all units, such as sales, customer satisfaction, and purchasing, as quickly as possible. This aims to minimize uncertainty, shorten decision-making processes, and ultimately maximize the benefits derived from making the right decisions. User-friendly interfaces supported by technology are of great importance in the shopping experience. I believe it is vital for all sectors to closely follow technological advancements to achieve their goals.”
At the panels held during the event, representatives from brands using Logo Diva RETAIL solutions shared the benefits gained through collaboration, the changing shopping experience of consumers, and their visions for the future. In the panel titled “The Roadmap for the Future of Retail with Cloud-Based Technologies,” Mehmet Kenan, Director of Omnichannel and Retail Systems at Boyner, and Egemen Onan, CTO of Decathlon Turkey, came together. In the panel titled “Shopping Experience Redefined by Technology,” Selçuk Seymen, Director of Information Technology and Digital Transformation at FİBA Retail, and Ercan Reisoğlu, Manager of Omnichannel Retail Systems at Beymen, met with participants. The panels were moderated by Kutadgu Arslan, Director of Logo Diva RETAIL.
A first in Turkey: Logo Diva RETAIL
Logo Software's retail sales solution, Logo Diva RETAIL, which offers innovative technologies to enhance customer satisfaction across businesses’ stores and all sales channels, allows customers to experience the same service quality and experience regardless of the channel they shop from. The revolutionary Cloud Mobile Sales Application, a first in Turkey, independently enables checkout processes away from fixed cash registers, offering a purchasing experience without having to stand in line.
With the Self Checkout Application, the self-shopping experience that customers have long enjoyed in large supermarkets can now be widespread in new segments of retail. The independent and scalable cloud campaign system recognizes customers across all channels, calculating special campaigns and advantages to deliver a unified experience.