TikTok Triples U.S. Sales on Black Friday, Surpassing $100 Million

TikTok tripled its sales in the U.S. on Black Friday, surpassing $100 million. The company also reported a 165% year-over-year increase in shoppers during the two days between Black Friday and Cyber Monday for TikTok Shop, the app's e-commerce feature. TikTok is used by over 170 million Americans. The in-app shopping center was launched in the U.S. in September 2023.