Zeta Global Shares Surge After Over 100% Increase in Platform Usage

Zeta Global (NYSE:ZETA) shares rose by approximately 14% in early trading on Wednesday following the announcement of a significant 108% year-over-year increase in the utilization of the Zeta Marketing Platform during the Cyber Five period spanning from Thanksgiving to Cyber Monday. This increase in platform usage is attributed to brands' efforts to deliver personalized marketing across various channels to achieve better business outcomes during the holiday shopping season.

The company's platform maintained 100% uptime, enabling brands to effectively implement their marketing strategies despite this year's holiday season being five days shorter. David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, stated, "The Zeta Marketing Platform continues to empower brands to engage with high-intent shoppers where they want to be, achieving exceptional efficiency and more effective results on the most critical shopping days of the year."

While the Thanksgiving weekend witnessed record-breaking levels of engagement, the holiday shopping season is not yet over. According to a Zeta survey covering over 6,000 consumers, 53% of shoppers indicated plans to start their holiday shopping in December, marking an 8% increase compared to last year. This change in consumer behavior is also supported by Zeta's behavioral data, which shows a decline in holiday-related activities in October and November compared to previous years.

With consumer confidence reaching a 16-month high, Zeta anticipates that the strong demand for digital marketing tools that deliver efficient, return-on-investment-focused results will continue. As consumer behaviors evolve, the Zeta Marketing Platform is positioned as a vital tool for marketers seeking to achieve deeper engagement and stronger performance results throughout the remainder of the holiday season.