Related Digital: E-Commerce Sector Breaks Records in November
Forex - Black Friday and 11.11 Single’s Day campaigns created a profitable period for brands and consumers. The campaign period, led by cosmetic and electronic products in Turkey, was successfully managed with the technological infrastructure provided by the digital marketing automation platform Related Digital, which continues to serve both in Turkey and globally. The results of November 2024 highlight the impact of digital transformation and creative strategies while proving the ongoing growth potential of the e-commerce sector.
November 2024 marked a profitable period in the e-commerce sector for both brands and consumers. The impact of the Black Friday and 11.11 campaigns, combined with brands' flexible strategies and innovative digital solutions, resulted in record achievements. During November, consumer interest led to strong sales in the cosmetic and electronic categories, peaking thanks to omnichannel strategies developed specifically for this period.
The Competitive Threshold Between 11.11 and Black Friday is Rising
In previous years, Black Friday was seen as a dominant campaign period in Turkey, but this year it faced tough competition due to the rising popularity of 11.11. Brands developed campaigns covering both periods, offering consumers broader opportunities. This strategy not only enhanced consumer satisfaction but also boosted sales volumes.
In November 2024, the bestsellers in the cosmetic category included La Roche Posay Cleansing Gel, Lancome Idole Edt Perfume, and Kiehl’s Avocado Eye Cream. In the electronics category, Xiaomi Redmi 13 replaced last year's favorite, the iPhone, and garnered significant demand.
This year, similar to last year, the cosmetics sector appears as one of the most popular sectors for discounts, closely followed by the electronics sector.
Record Support from Related Digital
Related Digital, Turkey's leading digital marketing automation platform, successfully managed the intense pace of November. It stood out by providing technology support to brands. Strategic planning and communication support with customers were provided weeks in advance during this period.
Emre Avcı, CSO of Related Digital, evaluated the performance of the November 2024 period with the following remarks:
"The e-commerce sector is rapidly adapting to changing consumer habits. The success we observed in the November campaigns this year relies not only on the power of technology and automation but also on the brands' ability to develop flexible and creative strategies. We take pride in our dedicated and professional team at Related Digital, who help our clients achieve their goals during this intense period. This success is proof of how important teamwork and collaboration are."
Campaign Successes Turning Into Long-Term Customer Loyalty
These successes in November once again demonstrated the strong trust in the e-commerce sector. Brands' strategic investments during campaign periods and focus on consumer satisfaction not only provide a short-term increase in sales but also strengthen long-term customer loyalty.