LC Waikiki is Advancing Its Digital Transformation Vision by Establishing a Technology-Focused Company
Foreks - LC Waikiki, one of Turkey's leading fashion retail companies, is taking a new step in its digital transformation journey by establishing a technology-focused company: LCW Digital, a 100% subsidiary of LC Waikiki, aims to make a difference in the industry by bringing together the worlds of fashion and technology.
With a strong IT team of 800 people, LC Waikiki manages the entire IT infrastructure of more than 1300 stores across 60 countries on 5 continents and 25 logistics centers with its own teams. In addition, LC Waikiki has undertaken innovative projects in areas such as artificial intelligence, generative artificial intelligence, business intelligence, cloud computing, and e-commerce, offering a wide range of technology solutions in e-commerce, logistics, retailing, supply chain, ERP, and planning. These solutions are delivered through two data centers based in Turkey and two major cloud service providers. By establishing LCW Digital, LC Waikiki aims to elevate its digitization-focused efforts and strategy to a new level, reinforcing its goal of becoming a pioneering player in the technology world through innovation, R&D, and collaborative efforts.
New values will be contributed to the technology and textile industry LCW Digital plans to take a more active role in Turkey’s technology ecosystem, not only serving LC Waikiki. The company aims to strengthen collaborations with universities, support an innovation culture, and contribute new values to the industry through R&D projects. Additionally, this technology-focused initiative seeks to enhance LC Waikiki’s perception in the sector, while products and services developed through innovative approaches will elevate the company’s position in national and international markets. LCW Digital will launch applications that optimize data-driven decision-making and operational processes, provide innovative solutions to the e-commerce ecosystem, and enhance retail and customer experience.
“We will contribute to our country’s technology development capacity” LC Waikiki’s Director of Digital Transformation and Information Technologies, Şerafettin Özer, states that LCW Digital will closely follow global trends in technology and create an environment that supports R&D and innovation culture. He emphasizes that developing new products and services, increasing collaborations, and making a difference with innovative projects are among the primary objectives: “As LC Waikiki, we position ourselves as a pioneering brand in the retail sector and the fashion world. Now, with LCW Digital, we are carrying this leadership into the technology field as well. We have already implemented various innovative projects with our strong technology team. However, we are now taking it a step further by achieving a structure focused on digitization and R&D. With LCW Digital, we will not only strengthen our own business processes but also contribute to our country's technology development capacity. This move will be a strong example of how we can make a difference at the intersection of fashion and technology.”